Achieve Clarity In
Business and Life
If your life isn't your business, whose business is it?
It all starts with Personal Brand Clarity
Make it Personal.
Create Your Brand.
Too many of us "escape" Corporate America and rush into entrepreneurship without a clear and authentic mission and monetization path. Instead of setting ourselves free, we set ourselves up to crawl back to our corporate cage only to become yet another statistic of business failure.
We're often so excited to get started in life and business that we rush into a doing a bunch of things that we see others do. We don't ask questions and just follow the herd of our out-of-touch education or the poor advice of well-meaning friends and family.
Then instead of starting at the top with clarity and developing a strategy consistent with our passions and goals, we end up spending a lot of time, energy, and money only to be stuck with a business name, a logo, 500 business cards, and little to no success.
It doesn't have to be that way.
There is a reset button if you've already begun and a way to do it right if you haven't.
What is your personal brand?
I think I may vomit if I hear another person talk about branding!
I understand if this is how you feel also. It's overplayed, underused, and oh so cliche. Let's look at it from a different angle.
Imagine that your personal brand is the foundation of what you will manifest in business and life. That is, what you believe you are, you will become, whether you wish to or not.
And if you have no clue as to what that is, well, let's just say it's not good.
Identify - Your identity is WHAT YOU ARE. Your mission, vision, talents, skills, and more allow YOU to choose what you are.
Express - This is how you articulate and begin to manifest your Identity through energizing of message, monetization of talent, and creation of strategy.
Actualize - Now it's showtime. Here you and your ideas become reality with the full suite of the tangibles and intangibles required for success.
The IdEA Hierarchy
Approximate duration: 4 weeks
This is for the person looking to escape Corporate America but doesn't know where to start, or the entrepreneur looking to restart the right way, with authenticity and clarity.
I promise that you have the right answers. It's that nobody has asked you the right questions...yet. We will work closely to "dis-cover" your potential and create that unstoppable identity.
✪ Weekly personal meetings for ideation, discovery, and direct coaching and implementation of program.
✪ Talent/Skill/Passion Discovery System to use as the cement in pouring your new foundation.
✪ We create your Identity, Personal Mission, and Vision in order to have the clarity of knowing exactly why you get out of bed each morning.
✪ We devise "Your One Thing" goal-crushing plan so that you can still make this a worthwhile year.
✪ The clarity needed to be excited about life again and the clarity required to go fast.
What You Get
Approximate duration: 8 weeks
This is for the person who not only wants personal clarity, but also wants to get that message out to the world.
This program is also perfect for the independent professional that knows they must stand out from the crowded marketplace and industry.
Imagine not having to be yet another real estate agent, insurance broker, or the like and instead become the go-to person in a wide-open playing field.
✪ Everything in Identity Plus (at no additional charge), including weekly personal meetings.
✪ Create a business identity that will allow you to literally destroy all competition.
✪ We use the Monetization Method to open up other revenue streams never previously considered.
✪ Integrate your personal story into your business message in order to connect on a deeper level with future clients.
✪ We answer the question "What do you do?" with a powerful 19-second answer that will leave them thirsty to learn more.
✪ We develop and perfect a 10-minute pitch so that you can properly articulate all that you are becoming and doing in a way that calls your ideal clients to action.
✪ The confidence and conviction to walk into a room and speak volumes without having to say a word.
What You Get
Approximate duration: 16 weeks
This option is for those who wish to take their personal mission, passion, and value and combine it with their growing business.
If your business is in the forming stages or needs a refresh with heightened clarity, we will take inventory of where you and your business are, get immense clarity on where it needs to go, and then create the plan to get it there.
✪ Everything in Identity Plus and Express Personal (at no additional charge), including weekly personal meetings.
✪ Create all components of High Strategy for your company, including mission and vision statements, ideal client avatar, client journey, value proposition, name, taglines, personal story, and exit strategy.
✪ Receive coaching on how to deliver a killer presentation from waking them up, to keeping them on the edge of their seat, to the final call-to-action.
✪ We will create a 60-minute pitch/storytelling/educational presentation/webinar so that you have the most powerful and adaptable message with you at all times.
✪ Professional sales coaching on how to talk to people on a core level, how to be ridiculously likeable (so they will have time to trust you), and every aspect of closing from overcoming objections to asking the right questions.
✪ The foundations of success at a business and personal level and an unbreakable dedication to the person you were meant to become.
What You Get
I know for a fact that the results we will get are going to be so powerful, that there will be no going back to the old you or the old business model.
However, if you become the first one to prove me wrong, I'm happy to refund your money in full (and it still wouldn't have been a waste of our time.)
Freedom Fighter and Creator of Broke Is No Joke
Josh Zepess is a Corporate America escapee and reformed engineer who, after 20 years of staring a gray walls and being on his best behavior, decided that his future could no longer be contained within the walls of the cubicle.
As a compulsive creator, he quickly found his passion in speaking and writing, with a flair for subtle satire and witty, yet inappropriate, humor. His native language is sarcasm, though he does maintain a resplendent command of the English language, among others.
He’s also been known to act as a poet and comedian (not the funny kind) as he sends a message of Freedom, Social Justice, and Success to those who were told such things aren’t possible.
When he’s not racing obstacle courses, flying airplanes, brewing beer, or speed-eating, he is helping individuals and businesses create and articulate an authentic (brand) identity with clarity and power so that they can attract everything they desire.
He also coaches entrepreneurs on crafting and delivering pitches that punch people in the heart (while hugging them) so that their ideal clients and investors are thirsty to learn more and desperate to take action.
He founded Broke Is No Joke as an Edutainment Platform in 2019 as a way to help people escape the endless, pointless, self-defeating cycle of their personal or business rat race.
His vision is a world free of harmful ignorance where we can and must win together as world citizens through personal free trade, actualization of value, and unstoppable creation.
What To Expect Working With Josh
What Others Have Said
"I consider myself fortunate and blessed to have met Josh. He has that rare ability to synthesize complex human/personal obstacles and unpack their meaning. He helps you to under the why and the how it impacts and affects you. It’s truly discovering this knowledge within yourself and understanding it, that allows for complete freedom and empowerment. We have a habit of sabotaging ourselves and Josh will help you break those chains."
Peter T. Cook
Founder/CEO Plane It Safe
"Josh’s enthusiasm and his abrasive honesty rocked me to my core. His tenacity and ability to read through my b*s and call me out when needed or make me stand up for what I truly want was life changing. For the first time in a long time I had someone meeting me at my level and holding me accountable."
Founder/CEO Invincible Victoria
"Too many people live above their means and below their potential. It doesn't have to be that way. It can't stay that way."
Stll have questions?